Advertising - Taxi And Bus Wraps

When wondering around London, I was subject to many different modes of public transport with advertisements plastered all over them. I'm fully aware that the revenue from advertisement can help reduce the cost of travel and therefore reduce the ticket prices - but I wanted to know just how effective it really is. Do consumers really notice all the different advertisements whilst travelling to and from work, or do they become so immune to them the advertisements themselves just blend in like and normal vehicle.

One website, taxiadvertising.com claims that one branded taxi can be seen 1,400,000 times a week. It says that branded taxi advertising is a great way of reaching an urban audience of millions. I can agree to some degree with this statement. It can be seen by a lot of people and from many different areas, as the taxi itself journeys around to and from different locations. However I don't agree that it can reach millions of potential target audiences, as I believe that many people are too consumed to pay attention to the advertisement itself - much like in television advertising. Television advertising has the potential to reach thousands of people who watch the television, but now many viewers either pre-record the shows and skip the adverts or use advertising time to go perform other tasks, like making a cup of tea, going to the toilet. We are now so immune to advertising, and can ignore everything we want to, I highly doubt 4 seconds as a taxi speeds past you is enough time to take enough information away from the advert as possible. 

Information found via;

http://www.londontaxiadvertising.com/news/tunnocks-mouth-watering-taxi-advertising-campaign/2090/

http://taxiadvertising.com/why-taxis/