Advertising - Social Issues - Bangalore Traffic Police

Bangalore Traffic Police's advertisement campaign, Don't Talk While Driving was created by Mudra Group. The campaign was created to raise awareness about the dangers of talking whilst driving, and making people think twice about ringing someone when they know they should be driving. The campaign says the responsibility lies with both people involved in the conversation.

The advertisement is centralised around this idea of danger and death - but has to be in such a dramatic hard hitting way for people to react. The dull, bland tones in the background only highlight the deep red tones of the blood. Even the blood splatter itself is dramatic, hitting the people in the face, just the impact you would get in a car crash - an instant impact. This dramatic statement with the blood hitting the victims in the face would make the audience feel guilty and perhaps more conscience whether they should really try contacting someone whilst they are driving. 

I really like how the blurred background in both images also enhances the point that an accident can happen so quickly and you can't react to it. It really just extenuates the the fact that you really need to concentrate whilst driving, because it isn't just your life that is at risk. Personally I believe we should have more campaigns like this in the UK, because as much as I think I'm a safe driver and believe I never get distracted by my phone - I have. Even if it goes off because someone has text me, I generally look over at it, even a split second could mean the difference between an accident or not.  

Information found via;

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