Culture - London - Piccadilly Circus

Easily my favourite place in London is Piccadilly Circus. The atmosphere is electric. The pure rush of being surrounded by that many people, lights and energy is just unreal to me. Even in the late evening, Piccadilly Circus is full of people enjoying the sights of London. Piccadilly Circus has become an icon of London and has even been compared to Times Square, New York - just on a much smaller scale. 



Obviously from an Advertising and Brand Management student's point of view, the huge electronic billboards are of great fascination to me. A number of brand have used the billboard system at Piccadilly Circus over the years including - LG, Samsung, McDonalds, Guiness, Coca Cola, Canon, Panasonic, TDK and Sanyo. Only in the past few years have the amount of billboards been decreasing as rent and utility bills increase. It may seem like an expensive way to advertise, considering the alternative and more effective options - such as social media. However, having an advertisement at the iconic Piccadilly Circus billboards will be seen my hundreds of tourists each day, who sometimes only venture to Piccadilly Circus to see the billboard itself. 



Information found via;

http://www.jmfprint.co.uk/?attachment_id=458

http://en.wikipedia.org/wiki/Piccadilly_Circus#Location_and_sights