Advertising - Iceland's New Exotic Meat Feast

Whilst watching I'm A Celebrity Get Me Out Of Here, Iceland adverts kept coming up - to be expected considering they sponsor the show. However, other than just their normal bargain frozen snacks, they were advertising the new 'Exotic Meat Feast' - but the advert was rather ambiguous, so I had to do some investigating into the new product.

Finally, the day has come. I and many other viewers can now join in the I'm A Celebrity Get Me Out Of Here experience, with real Australian meat. Iceland is selling each box, which contains 2 crocodile burgers, 2 ostrich burgers, 2 ostrich fillets and 2 kangeroo burgers, for £10 a packet.

Unlike myself, not everyone is happy with the decision of produce and sell these quite interesting treats, PETA are in uproar. Although PETA has a major cult following and thousands of people protest each ear for the protection of animals - the general public don't seemed too bothered about the new Iceland product. A recent survey on The Mirrors' website showed that 59% of people would happily try the new meat. So much for save the animals?!

In my personal opinion Iceland have done nothing wrong, consumers want products like this, and love the idea of being involved with the show, I'm A Celebrity, so its only Iceland's way of giving more choice to consumers. At the end of the day, it's consumers choice whether they want to buy the product or not, and if it doesn't sell well it will be pulled from the shelves anyway.
Information found via;

http://www.thegrocer.co.uk/buying-and-supplying/iceland-rolls-out-10-pack-of-crocodile-kangaroo-and-ostrich-meat/373398.article

http://groceries.iceland.co.uk/iceland-im-a-celebrity-exotic-meat-feast-910g/p/57834

http://www.mirror.co.uk/news/uk-news/iceland-cashes-im-celebrity-bushtucker-4587755