When trying to get people to reduce their speed and concentrate, the best advertisements connect on an emotional level. When driving often the journey can get boring and lots of different things can distract you. I personally have my music too loud - and it isn't until a near accident then I turn it down. Red Pepper tries to show in this ad that even little distractions build up and you aren't really concentrating. This lack of concentration can put not only your life, but other people's lives at risk too.
My favourite aspect of this advertisement would be the distorted child's face. The 'hybrid' face emphasises the point that it could easily be your child - but either way it's still a child's life at risk, due to your lack of concentration.
Information found via;
http://www.boredpanda.com/powerful-social-advertisements/
No comments:
Post a Comment