Monday, 1 December 2014

Advertising - ASDA And Kim Kardashian

I love a good spoof - the scary movie franchise is one of my favorites -  but Asda have created what I could easily consider the world's best spoof. Take a look;

kim kardashian

The popular image that was meant to break the internet, has now been ripped by hundreds of people all over the world. Now, Asda have also tried to have a go. Kim Kardashian may have been trying to break the internet, but Asda's slogan is 'Don't break the budget'. This comical take on a 'piece of fashion/art' is printed on the free in store leaflet. Unlike the typical Asda leaflet, which shows a nice meal to entice people in, this piece may actually put consumers off from picking up the free booklet. I say this only because from a glance, it looks like the original, which is $10. Some people may not want to pick it up, as they aren't prepared to pay that sort of money for a magazine anyways - so they may subconsciously ignore it. 

Either way, this is a great way to show that Asda is on trend and up to date.  

Information found via;

http://www.dailymail.co.uk/femail/article-2839066/Supermarket-chain-Asda-spoof-Kim-Kardashian-s-infamous-Paper-magazine-cover-promote-10-bubbly.html

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