Culture - Product Placement Music Videos

What makes you buy a new product? Is it some sleek new advertising campaign? Is there perhaps some celebrity endorsement involved? Or is there Nicki Minaj twerking her ass for a nearly minute video with various different products being flashed at you?

Since the release of Nicki Minaj's new music video, Anaconda, on 19th August 2014, it has been viewed over 234,000,000 times. It may be a catching song, but generally it has been shared over and over again via social networking sites, because she is showing a lot of her booty. Considering her popularity within the charts, and many fans she has world wide, a lot of people have disliked the video. The video has appeared to have created a Marmite affect - you either love it or hate it. But either way, you are talking about it - which I believe may be the whole reason behind the concept of the music video.

Nicki Minaj may be 'acting like a whore' or 'just shaking what she was born with' but either way people are watching the video - and if they are watching the video, they are also victim to the many brands that are littered in this video. When I first watched the video, I saw three different brands, and in the lyrics she referenced two more. Having all these different brands involved in this highly explicit video may shot them in the foot - people may not like the fact they are associated with such a video. However, I believe this isn't the case, the majority of people like the video and are taking in these different brand without even releasing it.

I mostly don't have a problem with products being used in music videos, as more often that not, I don't watch the video on YouTube and other platforms, but have the music playing in the background whilst working, so I'm not likely to see them. However Nicki Minaj includes a Mate Fit water bottle in the video. The bottle is positioned in such a way you can constantly see the logo - which is far enough, they want exposure. But she then goes on to take a sip from the bottle in such an over the top way, she looks like she's in an nasty infomercial that you see on Channel 5 after Super Casino at about 4am. It made her look tacky, and that's saying something considering her bum was out for the majority of the video.


Information found via;

http://www.youtube.com/watch?v=LDZX4ooRsWs

http://flavorwire.com/473285/a-guide-to-all-the-gratuitous-product-placement-in-nicki-minajs-anaconda-video