When looking at the trailer, I didn't notice anything that other horror movies haven't already tried. I must admit it is a hard genre to present in a trailer advertisement. A lot of people may not find selected parts scary enough - however you can't give away too much or else people will be disappointed they went and may warn others of the movie. Even if there was a way of highlighting the good parts without spoiling it, consumers will still complain that it's too scary to be shown on television.
One thing that I noticed when doing some more research on Annabelle the movie, is that it is based on a true story of a doll named Ann. But because the Raggedy Ann doll - seen below - is a child's toy that looks 'so' scary, they had to change the dolls appearance to get more of a reaction with the audience. If the fact that this was a true story been made more prominent in the advertising I believe a lot more people would be interested in the film itself.
Tomorrow I will be venturing off to the local Odeon and watching the movie myself. I do enjoy watching horror movies, I just hope they haven't shown the best parts within the trailer already.
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