Advertising - Sainsbury's Big Blunder

With the big run up to Christmas approaching, you'd think supermarkets would be doing their best to show themselves off as the best value for money. Well, Sainsbury's this week may have just shot themselves in the foot with that one. Now, you're stupid if you believe that all shops and businesses are not after your money - but do you want to know about it?

So it appears Sainsburys are asking their staff to try and encourage customers to spend a little more on each shop on the run up to Christmas. This is actually very common practice - I myself have worked for businesses where we were encouraged as staff to look at all the offers, and repeat them to customers. However, I would never publish what my employees had told me - nor would I leave employee notices around for customers - but one Sainsbury's employee accidentally did. 

But now because of this blunder, the superstore is being ridiculed on social networking sites, like Facebook and Twitter - I found the story through clicking on a link via my Facebook page. What's  probably the most odd thing to come out of this story is the crazy comments people leave under the link - many people believe Sainsbury's will start double scanning items, or have a bar code in stitched to the sleeve of employees and they will simply glide their arm past the bar code scanner. All very interesting thesis, however, I highly doubt one of the biggest supermarket store in the U.K will resort to petty theft.

Unfortunately Sainsbury's has now got to deal with this little bit of backlash from the public, but to be honest, we will all forget next week. We will still spend hundreds, if not thousands, of pounds each year individually at stores like Sainsbury's, Tesco and Asda. What ever happened to boycotting stores like Tesco and Aldi because of the horse-meat scandal? It didn't happen - we all want a 'great' deal and want to be ignorant as to where that deal comes from. 

Information found via;

http://www.independent.co.uk/news/uk/home-news/sainsburys-50p-challenge-poster-telling-staff-to-encourage-customers-to-spend-more-placed-in-shop-window-instead-of-staff-room-9764582.html