Cornish pastry company Ginsters, with the help of M&C Saatchi London have this year released a new advertising campaign called #FeedTheMan. #FeedTheMan features the Peppered Steak Slice and slaps in at the end of a rather poorly put together commercial. As much as Ginsters are connecting with their target audience, from the outside looking in, the commercial looks as if it's trying to create some sort of comedic response from the audience. In my honest opinion, it's a little too much and too confusing for just a simple steak slice. However, when delving on M&C Saatchi London's website, it appears they fit Ginsters brief well. Only a few years ago, as part of a school project, I had to research into Ginsters, and from then to now, you can see Ginsters has changed it's target audience slightly. Instead of trying to please the masses with a healthy nutritional way of presenting their steak pasties and numerous pastries - they have done the near opposite. They are targeting the hungry, working men of Britain, the men who are far too busy, or 'manly' to care about nutrition. They want something to satisfy them, and Ginsters appears to be the product for them. Even in my personal opinion, they are truly the most disgusting pasties ever!
Information found via;
http://www.ginsters.co.uk/
http://www.mcsaatchi.com/london/news/new-work/ginsters-fills-and-fuels-the-men-of-great-britain-with-celebratory-campaign2/
https://www.youtube.com/watch?v=AuEz6UYZvvk
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